Recently I have been hearing plenty of discussions regarding the “value” of Facebook likes, Real vs. Fake. As always, almost all of what I hear is wrong so I decided to achieve this post to set things straight. Let me first start by explaining the difference between a “real” like and a “fake” like. A so named “real” like is a like that is earned the “right” way… meaning that the like was completed by way of a real individual who found real value in your site or post or page or whatever and decided to offer you kudos by “liking” it…
Now to the “fake” like; the fake like is a like that is generated by any means apart from what I described above. You can find a multitudes of different methods for getting an imitation like, a lot of with this post, but below are a few:
1. Purchase like packages on microjob sites like Fiverr.com; you can get a few hundred to your few thousand. These likes are typically generated having a bot (automated software program) that games Facebook security and erroneously adds dozens to 1000s of likes over days or even weeks. The positive to this particular method is it is cheap… the negative is the fact bots can be sometimes be detected by Facebook security which can lead to your Facebook page being closed down. Recently Facebook announced it’s intends to ramp up detection, you can read a great article about it here.
2. Purchase likes from a microworker site. This technique involves buying “credits” or “tokens” on sites like Welikehits.com. These internet websites enable you to setup an account along with your Facebook profile then others get credits by liking your page or sharing,etc. You pay anywhere from $5-$100 to purchase credits that you simply then “spend” when someone likes your page; you can buy several thousand credits for $10-$25 normally. The advantage of these sites is that real people with real accounts are liking your page, no automated script or bot… the negative is that the way these likes come your way is via a gateway page having a set ip address… meaning that it is very easy for Facebook to tell that these were bought, and so not count them.
Here are a few of the advantages of fake likes:
1. Use of Facebook Analytics. Facebook only lets you the access the analytics part of your user interface When you reach 30 likes. By getting fake likes, you can access your information quicker.
2. Access to Facebook vanity URL. Facebook enables you to have a vanity URL only after you have 25 likes… the vanity URL is vital right away, it allows you to have facebook/yourkeyword again, fake likes gives you usage of this feature quickly.
3. Nobody wants to like a page which includes zero likes… psychologically individuals are FAR very likely to click that like button if there are already several hundred or several thousand likes.
4. SEO value. Social signals are VERY important to SEO right now… some say as much as 1/3 from the puzzle… regardless of what the number really is, should you SEO you KNOW that things like followers,likes, etc play a crucial role in gfhisr keywords on the search engines. In case you are not able to generate these social signals the “right” way, having the fake ones is preferable to nothing.