The achievements of an internet site is dependent on the product quality and quantity of its content. The content of web pages needs to be structured around keywords and phrases.
Google has this week – July 20th 2008 – enhanced its free market and keyword research tool to add numerical information. This tool previously employed horizontal bar graphs to show only relative regularity of queries. Each averaged month-to-month numbers over the last year and latest 30 days figures are displayed. This numerical data can be acquired in to a spreadsheet in which more information, like competitors matters and key phrase recognition index (KEI), can be added in/determined with other sources. This is a well-timed replacement for Yahoo’s once well-known free niche research tool – inventory.overture.com which became unreliable, was last updated in Jan 2007 and it has recently been withdrawn.
Market and keyword research is the art of uncovering and choosing great keywords and phrases for your web site and market and keyword research resources are designed to identify those best keywords and phrases that have the potential to bring in targeted site visitors. The aim of search engine optimization (Search engine optimization) is to improve targeted website visitors.
The top five search engines (SEs) – Google (53Percent), Yahoo (19.9Percent), MSN (12.9Percent), AOL (5.6Percent) and get (1.7Percent) provide 93.7% of global searches. About 80% of targeted traffic to web sites show up from SEs. Market and keyword research resources offer usage of SE logs. Ideally, search engine optimizers would gain access to this data but no keyword research device can accurately determine every research conducted for any given keyword.
The new issue for commercial market and keyword research resources is they use directories which can be small when compared with those of Search engines. Wordtracker, for instance, one of the very popular subscription niche research resources, acquires search engine information from two meta search engine listings viz. DogPile.com and MetaCrawler.com. Even though a meta search engine, including MetaCrawler.com may display outcomes taken from resources including Search engines, MSN, and Google, its database is confined to its own search data. Searching nowadays for “life expectancy” on Wordtracker provided a count of 171 in comparison to 550,000 on yahoo. Furthermore, the information provided by Wordtracker comes from the last 90 – 100 days compared to Google’s month-to-month figures. One can determine that for each 9,000 queries on the search engines with this keyword there exists only one search on the mixed Dogpile.com and MetaCrawler.com.
“The long tail” is a idea which has been operating its way recently from the Search engine optimization neighborhood. The principle from the long tail keywords and phrases is definitely the opposite of focusing on the top short tail keywords. Long tail keywords and phrases are definitely the a large number of keywords and key words that send the vast majority of visitors from search engines like google to web sites.
Those that focus exclusively around the top 10-20 popular keywords may be losing out on most of the potential visitors. There is certainly chance here for search engine optimizers. An analysis of the latest 250,000 referrals from the major search engines to my web site 2womenshealth.com, indicated that my top carrying out key phrase supplied 4341 visitors. 24 keywords had been individually accountable for over 100 recommendations having a complete of 20,728 visitors. 1315 keywords and phrases each with under 100 recommendations included 229,272 (91.7%).
Competitors for short tail keywords and phrases is huge. There were 56,600,000 searches on Google for “vacations” last 30 days. Unless of course you have an enormous website including Wikipedia.com (more than a thousand pages), there is no point in optimizing an internet page for this type of well-known keyword. The competition is 115 million webpages! Unless of course your page can be found within the top 20-30 positions around the search engine outcomes pages (Search page results), it is going to receive no site visitors from the search engines. The new Google Key phrase Device shows us that the long tail keyword “holiday review” had 9,900 searches last month there are just 39,000 rival webpages. Successful search engine optimization for afrcau key phrase is much more attainable.
It is actually feasible with the newly improved Google Study Device, to begin with slim queries of maybe just one term, discover associated combination words or synonyms and gradually drill down to provide good long tail keywords. This tool offers the biggest database available for the purpose and is a long-awaited addition for search engine optimizers. Fanatics now gain access to a tremendous availability of market keywords and phrases previously beyond their craziest goals.